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Geo explorer brand kit
Colors, fonts, and graphics
Geo Explorer is a visual brand: our style is colorful and kid-friendly! This brand kit will help us keep an organized, clean, and consistent visual identity across all our platforms.
Logos
We have a variety of logo options to suite our needs. Be sure to use the proper logo for your use case: e.g., don’t use a Geo Explorer Belize logo if you are talking about Geo Explorer Auburn!
The vertical logo is standard – only use the horizontal logo where it looks better or where space is limited.
Standard Logos
White Background logos
When using our logo on a non-neutral background, it may be better to use the white version of our logo.
Graphics
Our brand identity has been designed with kids in mind: it’s meant to give Nickelodeon/Disney cartoon vibes. Use these graphics to add a splash of color to social media posts, in presentations, or wherever we need to show our visual identity.
These are primarily high quality PNGs (with a transparent background).
Geo Cub (Mascot)
Blue Pattern Background
GEA RV Wrap
Illustrated Kids
Station Icons
Other Graphics
Colors
Use RGB or HEX for online/web designs. Use CMYK for print and physical media.
Don’t overdo the Auburn Orange… it’s a lot.
Primary colors
Pulled from Auburn University’s primary colors, we use these in our logo and across most designs. These two colors are a core part of our visual identity.
#1. Auburn Blue
HEX: #0b2341
RGB: 11 35 65
CMYK: 99 84 45 50
#2. Auburn Orange
HEX: #e86100
RGB: 232 97 0
CMYK: 4 76 100 0
Secondary colors
Our secondary colors are designed to work well with our primary colors – especially with Auburn Blue. We use these in various ways: #4 is often a background color, #3 is often a divider or subheader color, etc. #9 often accompanies these two.
#3. Offset Blue
HEX: #3d4f67
RGB: 61 79 103
CMYK: 81 65 40 24
#4. Sky Blue
HEX: #a6dbf7
RGB: 166 219 247
CMYK: 32 1 0 0
Neutral colors
Neutral colors are useful for backgrounds (#8 or #9), text colors (#5 – #7), etc. Black tends to not look great next to our primary colors, so consider using one of these instead.
Text colors guide:
- For header text, use a primary color (#1 or #2) or a dark text color (#5 or #6).
- For body text, use a lighter text color (#7) or (if higher contrast is needed) use a dark text color (#5 or #6)
#5. Darkest Text
HEX: #1a1a1a
RGB: 26 26 26
CMYK: 73 67 65 78
#6. Dark Text
HEX: #4b4b4b
RGB: 75 75 75
CMYK: 66 58 57 38
#7. Light Text
HEX: #7a7a7a
RGB: 75 75 75
CMYK: 66 58 57 38
#8. Smoke White
HEX: #f1f1f1
RGB: 241 241 241
CMYK: 4 3 3 0
#9. White
HEX: #ffffff
RGB: 255 255 255
CMYK: 0 0 0 0
Other colors
These are colors that we occasionally use as needed when the above colors are too limiting (for illustrated kids, backgrounds, etc.).
#10. Grassy Green
HEX: #87ad44
RGB: 135 173 68
CMYK: 53 14 96 1
#11. Light Grassy Green
HEX: #92bc48
RGB: 146 188 72
CMYK: 48 7 93 0
#12. Pine Tree Green
HEX: #537f42
RGB: 83 127 66
CMYK: 71 30 92 14
#13. Shirt Green
HEX: #079247
RGB: 7 146 71
CMYK: 86 18 100 4
#14. War Eagle Blue
HEX: #75a1b2
RGB: 117 161 178
CMYK: 57 26 24 0
#15. Mountain Blue
HEX: #8fbfd6
RGB: 143 191 214
CMYK: 43 13 9 0
#16. Shirt Blue
HEX: #2baae2
RGB: 43 170 226
CMYK: 70 15 0 0
#17. Blue Jeans
HEX: #2b66b1
RGB: 43 102 177
CMYK: 87 62 0 0
#18. Shirt Red
HEX: #e83649
RGB: 232 54 73
CMYK: 3 93 71 0
#19. Dark Red
HEX: #bd263d
RGB: 189 38 61
CMYK: 18 98 77 7
#19. Samford Red
HEX: #dc6b4b
RGB: 220 107 75
CMYK: 10 71 76 1
#20. Tree Bark
HEX: #8e5222
RGB: 142 82 34
CMYK: 32 69 100 26
#21. Pine Tree Bark
HEX: #754847
RGB: 117 72 71
CMYK: 43 70 61 32
#22. Dark Dirt
HEX: #8e6a48
RGB: 142 106 72
CMYK: 38 54 75 20
#23. Light Dirt
HEX: #b88551
RGB: 184 133 81
CMYK: 26 48 76 5
#24. Gold Shirt
HEX: #fbb03c
RGB: 251 176 60
CMYK: 0 35 87 0
#25. Light Gold
HEX: #ffbc66
RGB: 255 188 102
CMYK: 0 26 60 0
Fonts
Our two primary fonts work together – this is an example! The header text (‘Fonts’) above this is Badaboom Pro, and the body text (what you are reading now) is Roboto.
Primary Fonts
Replacement Fonts
Using our primary fonts is ideal, but not always possible. Badaboom Pro is only available on the web and in Adobe software, and might not be appropriate for certain occasions. When replacing Badaboom Pro, use all capital letters!
Consider replacing with the following:
In the event that Badaboom Pro feels unprofessional, use the header font of your choice paired with the Geo Explorer logo!
When looking for alternatives to Roboto, you’ll want to search for sans-serif fonts that share its modern, clean, and highly legible qualities. Look for fonts that have a modern sans-serif style.